Dissociative Identity Disorder - 2780 Words

Dissociative Identity Disorder Imagine waking up in a new house, town, city, even state and not knowing how you got there. Now add onto that thought of forgetting almost a year of your life because someone else, or something, has taken over your body. That is just a look into dissociative disorders in general. Dissociative Disorders are ‘extreme distortions in perception and memory† (Terwilliger 2013). Dissociative Identity Disorder (DID), or previously known as Multiple Personality Disorder, is often the most misunderstood dissociative disorder of them all. It has always been somewhat of a mystery. Seeing videos of the disorder can really give you an insight on what happens with the person who suffer from it. Almost everyone in the†¦show more content†¦By just a single movement of Gmelin’s hands, he could make the woman switch though her personalities (â€Å"A history of†). The one case to put Dissociative Identity Disorder on the map and to actually get this disorder recognized was Sybil Isabel Dorsett’s (Sargent 2007). Sybil was put under severe trauma from her mother when she was a little girl. The way she counteracted the trauma was by making sixteen different personalities (Sargent 2007). She made more than anyone has ever recorded before. Sybil’s real name was actually Shirley Ardell Mason (Neary 2010). There was a book and a movie written about the case. Shirley was treated by a female psychiatrist by the name of Dr. Connie Wilbur (Neary 2010). Wilbur treated Shirley until her death in 1998 (Neary 2010). With Shirley Mason in therapy for Dissociative Identity Disorder, again back then it was named Multiple Personality Disorder, she tried to convince Dr. Wilbur that she was faking the sets of personalities and that she was in perfect health by writing her a letter: †I do not really have any multiple personalities. ... I do not even have a ‘double.’... I am all of them. I have been lying in my pretense of them.† (Neary 2010) Shirley was soon recognized by a lot of others so she moved by Dr. Wilbur where she lived out her days (Neary 2010). Even though this was the most famous case that was about dissociative identity disorder doesn’t mean this is theShow MoreRelatedDissociative Identity Disorder ( Dissociative Disorder )1040 Words   |  5 PagesDissociative Identity Disorder Dissociative identity disorder, formerly known as Multiple Personality Disorder, is a mental illness that is greatly misunderstood, much like many other mental illnesses. Nicholas Spanos, Professor of Psychology, hypothesized Multiple Personality Disorder as a defense against childhood trauma that creates â€Å"dissociation† or a split mental state. The trauma sustained during childhood is so substantial, that the individual creates different identities to cope with itRead MoreDissociative Identity Disorder ( Dissociative Disorder )1194 Words   |  5 PagesDissociative Identity Disorder is a disorder distinguished by the existence of two or more distinct personality states. It is also known as DID or Multiple Personality Disorder. It is very rare, with only 20,000 to 200,000 known US cases per year. Currently, there is no known cure, but treatment can sometimes help. Many believe that DID can be caused by a significant trauma and is used as a coping mechanism to help avoid bad memories. The disorders most often form in kids victim to long-term physicalRead MoreDissociative Identity Disorder970 Words   |  4 Pages Dissociative Identity Disorder (DID), formerly known as Multiple Personality Disorder (MPD) is a severe condition in which two or more dissimilar identities, or character states, are present and alternately take control of an individual. The person experiences memory loss that is vaguely extensive to be explained as common forgetfulness. These symptoms are not taken in consideration for by seizures, substance abuse or any other medical conditions. Description of DID: Symptoms: Read MoreDissociative Identity Disorder2296 Words   |  9 Pagesdefines dissociative identity disorder (DID) as the occurrence of a minimum of two different personalities and maybe more than two. It also clarifies that the switching between the distinct personalities can be observed by the individual who is suffering from dissociative identity disorder or witnessed by others. (Barlow, 2014, P. 1). This disorder used to be known as multiple personality disorder, which is more recognized and understood to people without a psychology background. This disorder can beRead MoreDissociative Identity Disorder1221 Words   |  5 PagesThis research paper is about Dissociative identity disorder (DID) as known as multiple personality disorder. DID in which a person could have many different parts to their personality due to severe stress and an experience of a trauma. A person with DID when the have control over their one identity they cannot remember what they did when their other identities were in control. Most of the time people with DID have two personalities but they could have more than two which is referred as alters. ThenRead MoreDissociative Identity Disorder : Dissociative Identification Disorder1485 Words   |  6 PagesDissociative Identity Disorder Dissociative Identity Disorder is a mental disorder where an individual experiences two or more distinct personalities. When an individual is diagnosed with Dissociative Identity Disorder, one personality has dominant control of an individual. This personality controls how a person may act and how they live everyday life. A person diagnosed with this disease may or may not be aware of their alternate personalities. Each personality is contrasting of each other withRead MoreDissociative Identity Disorder2158 Words   |  9 Pagesâ€Å"Dissociative Identity Disorder† Through out the years there has been many disorders that continue to be diagnosed on people, many can be difficult to deal with. Some of these disorders can be uncontrollable and can make it harder on the patients who are trying to get better. Disorders are not sicknesses that can be cured and gone with a couple of doses of medicine, disorders are serious problems a person has to deal with usually if not for a large amount of time, it can be every day for the restRead MoreDissociative Identity Disorder1030 Words   |  5 PagesDissociative Identity Disorder Defining what is abnormal is not necessarily easy. There are many different criteria to determine what exactly is normal and what is abnormal. According to Ciccarelli and White (2012) as early as 3000 B.C.E. there have been human skulls found with holes in them. Archaeologists suspect this was caused because of the treatments they had years ago such as â€Å"trepanning†. Trepanning is done nowadays as well to remove extra fluids from the brain, as for years ago doctors didRead MoreDissociative Identity Disorder ( Dissociative Personality )1254 Words   |  6 PagesDissociative identity disorder (previously known as multiple personality disorder) is thought to be a complex mental condition that is likely brought on by numerous variables, including serious injury amid early adolescence generally compelling, repetitive physical, sexual, or psychological mistreatment. The greater part of us have encountered mild dissociation, which resemble wandering off in fantasy land or losing all sense of direction at the time while taking a shot at an undertaking. In anyRead MoreDissociative Identity Disorder1678 Words   |  7 PagesDissociation is defined as â€Å"a mental process, which produces a lack of connection in a person s thoughts, memories, feelings, actions, or sense of identity† (Grohol, 2016). The Dissociative Identity Disorder (DID) is a severe condition in which two or more separate, distinct identities or personality states are present in an individual. In other words, a person has, what seems like, actual distinct and contrasting people in their head and these â€Å"alters† are able to take control of an individual’s

State Of Florida Vs David Ralph Orcutt - 1477 Words

State of Florida vs David Ralph Orcutt Case Number 20111-13862 Alexander Collazo Keiser University Nursing Roles Practicum NUR 2871C Aimee Lopez-Baena MSN Ed., RN March 6, 2015 State of Florida vs David Ralph Orcutt Ethics, or also referred to as moral philosophy, helps determine when things are right and when things are wrong. To kill or not to kill? To abuse or not to abuse? To hurt or not to hurt? In the nursing profession, as in all major health professional fields, nurses are bound to a certain Nurse’s Code of Ethics (Kelly, 2010). Obey the code, and a registered nurse can potentially live a long healthy career in the nursing field. Violate the nurse’s code of ethics, and one can seek penalties including but not limited to fines, fees, revocation, license suspension, probation, and even imprisonment. So what exactly happens to a Nurse who disobeys the code of ethics? The case between the State of Florida vs Mr. D.R.O. helps in getting a better understanding of what happens when a registered healthcare professional, in this case a Nurse, challenges the nursing code of ethics. Is the verdict appropriate in the defendant’s case? Were the consequences adequately ap plicable to the damages the defendant imposed? How can future and active registered nurses avoid situations like this in their career? Although the concept of ethics and the answers to some of these questions can seem common sense to most of us, in some cases, our minds can be clouded or disturbed

Corporate Governance and Ethics Critical Distinctions

Question: Why do Universities punish plagiarism? Answer: Plagiarism is one of the major issues in the education system. By doing plagiarism, students often try to avoid research activities. Consequently, it becomes difficult for the students for enhancing their individual knowledge base in an effectual manner. Nowadays, plagiarism is one of those issues that affect the students grade in the examination. Professors in the universities have strictly ordered to the students to avoid plagiarism for enhancing their creative thinking (White 2013). Without conducting the in-depth analysis on a particular paper, the student would not be able to improve their knowledge base, which would facilitate them in future progress. Plagiarism is not only the process of copying others work but also the utilization of others intellectual thinking. Australia has become one of the knowledge economic countries. The knowledge economic index suggests the fact whether the particular environment is appropriate for receiving knowledge to utilize them in the national e conomic development (Zhang et al. 2014). In recent years, the universities and colleges have focused on diminishing this particular issue so that the student can enhance their knowledge on the particular subject. On the contrary, professors often fail to charge a penalty, as they think students would be punished too harshly (Ramzan et al. 2012). Moreover, the professors think there should be a legal punishment policy for the students conducting plagiarism in their coursework. There are several consequences of conducting a plagiarism assignment in the college or universities. For instances, a plagiarized assignment can receive zero grade. Consequently, it will affect the further study of the students. On the contrary, most of the professors think that the students should not be penalized for their first plagiarism issue. Hence, the colleges and universities must provide a warning to the students for their first wrong approach. On other hand, universities often take very strict decisions against the plagiarism offense. Someti mes, students are suspended from the university or college due to plagiarism. It can be assessed that the educational institute like college or universities should penalize those students who consider plagiarism as a general strategy for getting higher marks. In Australia, most of the universities including Sydney University, Melbourne University, Queensland universities, etc. have already started to follow strict guideline against plagiarism (Teh and Paull 2013). Before taking any action, students must be given proper knowledge on the plagiarism. However, professors often ask the students if they have made the issue intentionally or it has been done accidently. Most of the time, it has been seen that the students conduct plagiarism due to lack of in-depth knowledge or the research skills (Ramzan et al. 2012). Without having the patience for executing in-depth analysis on the research topic, the student would not be able to obtain good marks in the colleges and universities. Consequently, it clearly indicates that lack of time and research skills instigate the students to attempt such offensive steps like plagiarism (Zhang et al. 2014). If a student achieves a higher degree in engineering or medical by simply doing plagiarism at universit ies, then that particular student would not be able to justify their job position in the society. Consequently, they would obtain failure in their professional lives. Hence, it can be assessed that the plagiarism is a serious issue in the education sector, and it must be impeded with serious action. References: Ramzan, M., Munir, M.A., Siddique, N. and Asif, M., 2012. Awareness about plagiarism amongst university students in Pakistan.Higher Education,64(1), pp.73-84. Teh, E.C. and Paull, M., 2013. Reducing the prevalence of plagiarism: A model for staff, students and universities.Issues in Educational Research,23(2), pp.283-298. White, H.O., 2013.Plagiarism and Imitation Duri Cb: A Study in Critical Distinctions. Routledge. Zhang, D., Joy, M., Cosma, G., Boyatt, R., Sinclair, J. and Yau, J., 2014. Source-code plagiarism in universities: a comparative study of student perspectives in China and the UK.Assessment Evaluation in Higher Education,39(6), pp.743-758.

Communication Plan for Coca Cola Amatil - myassignmenthelp.com

Question: Discuss about theCommunication Plan for Coca Cola Amatil. Answer: Introduction:- Coca Cola Amatil is the company that deals with non-alcoholic products and is one of the biggest bottlers in Australia. The company called coca cola basically operates in Australia with the name of coca cola Amatil. It is headquartered at Sydney. As far as the products range of the company is considered, it has been analysed that the company deals with soft drinks, water, fruit juices, coffee, tea, beer, iced drinks, flavoured milk etc. as per the historical analysis of the company, it has been analysed that the company started its operation as British Tobacco company in 1904 (Ccamatil.com, 2017). After fifty years of struggle, it has become the company called Amatil Ltd. After that in late 1970s the company acquired coca cola in Australia and Fiji. Later, the share of coca cola has become so large that the company has changed its name as Coca cola Amatil. It has been analysed that marketing is the basic requirement for any business success. It is required by the company to market it s products so as to make the people aware about the presence of brand. Coca cola is the company that needs to develop the awareness of the brand among the people between the ages of 35-50. This is because they are the people with heath issues developing and thus they generally avoid drinking soft drinks at this time. The product that is being discussed here to target the market is the diet coke and the fruit juices products of the company. Communication objectives: Communication objectives are those objectives that need to be achieved by implementing some of the communication strategies so as to achieve such objectives. Some of the objectives of the company are: Increasing overall brand awareness by 20%: it is required by the company to enhance its brand awareness among the people. Australia is the country where people are very fond of drinking and eating. Thus, it is easy to attract the people (News Coca-Cola Amatil, 2017). New positioning image: the company has portrayed its image as the youthful drink till now. The company has to change its image from young oriented to health oriented and thus this was also the objective of the company to position the company as the healthy brand. Segmentation: Segmentation is the process that needs to be conducted in order to divide the customers in different section as per their characteristics. Homogenous nature of one section of the customers or the segment of the customers allows the company to implement similar strategy in order to market the products to that particular segment (al Adams, 2014). As per the above case, it has been analysed that the segmentation can be done with some of the basics such as age, lifestyle etc. The customers are categorized as per their age. The first segment is the age of 16-35 years of age, the second segment is 35-50 years of age and the last segment is above 50. The next categorization is on the basis of lifestyle. There are two segments on this basis; the first one is related to the customers who like to drink carbonated soft drinks and the second one is related to the customers who believe in drinking fruit juice and healthy drinks (Anderson, Narus Narayandas, 2009). Target market: Target market of the company can be defined as the market that is being targeted in order to convey a particular message to the customers. It is that particular market for who all the strategies of communication and marketing are made so that that segment of market can be converted into consumers from customers of the products. As per the above analysis, the target market of the company was the people between the ages of 35-50. This is because the company wanted to target the people who are more health conscious and wish to buy the drinks that are healthier as compared to tasty (Peter Donnelly, 2011). Another segment that has been targeted was the segment of health conscious people who are sports lover. This is because health drinks are also preferred by those segments of the people irrespective of their age. The target market of the company suggests that it is required to make the strategies in such a way so that the above target market can be targeted easily and brand awareness can be enhanced in this new target market for the company (Hollensen, 2015). Message: As per the history of the company, coca cola Amatil has portrayed itself with different messages to the customers ill now. As per the above case, the company has to portray itself as the healthy drink and thus the message that needs to be delivered to the customers should be with relation to the health concerns of the customers. The message that has been delivered to the customers was: The drink that was tasty but now it is healthy Healthy drink for the healthy people Positioning strategy: Positioning strategy can be defined as the strategy that deals with choosing some key phrases or word that comes to the mind of the customers whenever they think of the company or the brand. A position strategy of the company is made in order to determine how the company will compete in the market and what value it added to the customer (Frank-Martin Peattie, 2009). Making an effective positioning strategy requires the company to consider its strengths and weakness. It is required to portray the strengths of the company and the products in front of the customers so that the positioning message builds a great image of the company in the market. It should also be such that it helps the company to be above the competitors in all such ways. There are various positioning strategies that the company can use as per their strengths: By product quality By product cost By product innovation By product use and application By products users By market By competitors As per the above case, it has been analysed that they should have used the strategy of products use and application. This is because the company is serving the market with the healthy products md this needs to be showcased by the company and portrayed itself as the healthy brand. It is the use of the brand or the products in healthy way (Wilson Gilligan, 2012). Thus the positioning strategy of the company is related to its use and application along with its benefits. Coca cola has used the benefits of the healthy drinks to showcase the strength of the products and the brand so that it can target the customers who are heath conscious and are interested in sports. Positioning strategy of the company helps the firm to be remembered by the customers. The companies have to select one or the other strategies of positioning the product so that the message of the company can clearly be delivered to the customers (Sicilia Palazn, 2008). Communication strategy mix: Marketing is the broad subject and it involves many activities such as development of the products, pricing decision, promotions of the products, distribution of the products etc. communication is one of the major part of marketing (Harris, Schwartz, Brownell, Javadizadeh Weinberg, 2011). This is because for mating the products, it is required by the company to communicate some of the messages to the customers so that they can be aware of the products and the brand existence in the market. There are some elements of the communication in which some of the strategies need to be made and implemented so as to use those elements in the marketing of the products. Following are the elements along with the strategy that has been used by Coca Cola Amatil as per above case: Advertising: advertising is done as per the requirements of the companys communication objective. The company has prepared a TV and the audio advertisement that deals with portraying the image of the company as the company that cares for the health conscious people. Advertising is used because this is the technique that helps the company to reach the large target audience at a time. It is the costly method to advertise or promote the products but is more effective (Esch Strdter, 2008). Personal selling: The Company has also used this strategy by selling the products personally though the canopies at some of the events and in the gyms. This has helped the company to make the people aware about the new products of the company and the presence of the brand. Personal selling is the most effective tool to be used for communication as the feedback of the customers can be easily recorded at the time of selling and it can be altered as well. Direct marketing: It has been analysed that the company has made use of this tool as well. This is the tool that supports the company to increase the brand awareness by customizing the messages for the customers according to their choice (Armstrong, Kotler, Harker Brennan, 2015). This is because the marketing can be done by sending the mails, messages etc. to the customers directly. This has greater influence than any other techniques of marketing. Sales promotion: This is also a great method to be used by the company. The company has made use of some of the discount offers for the customers so as to attract them towards the brand as well as towards the product (Danckert, 2017). Public relations: It is the method that helps in making relations with the public by engaging is some activities such as campaigning. The company has also make use of this strategy in order to attract the customers towards the products by engaging into some sponsorship programs and road shows (Palmer Palmer, 2017). Media mix: Media mix can be defined as the channels that can be used by the companies to advertise and promote the products. It has been analysed that coca cola also have used, any combination of media to telecast the advertisements so as to deliver the message to the customers. Some of the media used by the company are: Broadcasting media: Broadcasting media includes the media channels such as television, radio etc. these media channels have great reach and it reaches to every corner of the world. Thus, the company cannot have to make so much of efforts in delivering the message to such media channels. Print media: Print media is the media that involve the channels such as magazine, newspapers etc. both of these channels are used by the company because the company has posted their ads in newspapers about the discount offers and in magazine along with the new products message. The magazines that were selected to post the ads were the sports magazine or health related magazines so that the target market can read the message that has been posted (ABC News., 2017). Social media: It has been analysed that social media has also used by the company to advertise the products. Social media tools such as Facebook, instagram etc. are being used by the company (news.com.au Australias #1 news site., 2017). Social media tools are the tools that allow the company to take the feedback from the customers at the portals which helps the company to analyse that market situation and the position of the product in the market. Display media: It is the medium that helps the company to stick their posters on the billboard so that every corner of the city can be covered by the ads. This display over the billboards reminds the customers about the products and the message and stick into the minds of the customers. Basic budget of the plan: Budget element Cost Media and advertising cost: Television advertisements cost Radio Billboards Social media and digital media Sponsorship Print media Sales promotion Public relations $812,000 $254,000 $20,000 $14,000 $18,000 $456,000 $10,000 $20,000 $20,000 Other cost $20,000 Evaluation and control cost $46,000 Total cost $878,000 It has been analysed from the above budget that 92% of the total cost is spent in the media channels and the advertising activities that has been conducted by the company. Other 8% of the total budget has been used for the evaluation and control measures that have been sued to evaluate the results of the campaign or the communication strategy used. It also includes other miscellaneous activities cost such as travelling, meeting etc. Evaluation metrics: It has been analysed that the communication plan that needs to be implemented by the company has to be valuated so that the success of the campaign can be measured. There are several metrics that provides the proper information about the communication plan implemented. Some of the metrics that can be used in the above case are: Activity metrics: activity metrics are those matrixes that provide the information about the activities of communication that has been implemented; this matrix helps in evaluating the activities of the plan. Reach matrix: it is the matrix that provides the company to assess the size of the audience and the reach of the strategies that has been used by the company. In this matrix the reach of the each of the activity needs to be jotted down so that evaluation of the success of communication plan can be done. Engagement metrics: it is the matrix that helps in analysing the intensity of engagement of the people in the communication plan or the activities. It is the measurement of how the people engagement in the communication activities. Impact matrix: it is the final matrix that can be used to analyse the impact of the communication plan and the activities of the sales and the communication objectives that has been set for making the plan. Matrix: Activities Engagement Reach Impact Notes Advertising 30% 90% 68% Advertising has great impact on the people but does not allow the feedback. It has influence on brand awareness. Public relations 40% 65% 70% public relations helped in increasing brand awareness but with low reach Personal selling 50% 58% 70% Personal selling helps in increasing sales but not brand awareness. Sales promotion 60% 60% 70% It helps in enhancing brand awareness Social media 70% 70% 87% It has enhanced that sales as well as brand awareness Direct selling 80% 48% 69% It does not have great impact on brand awareness Brand awareness before campaign: It has been analysed that the brand awareness before campaign was observed to be very low as the people who were health conscious do not have any of the knowledge of the brand at all. This is because they did not want to have such drinks. The people who have the knowledge of the brand knew that it is the brand that serves the people with carbonated drink and which is not good for health. Thus, this is thinking that needs to be changed by the company and attaining the new position in the market. It has been analysed that implementing the campaign can helps the company to develop the brand image of the brand and also make the people aware about the brand with different positioning. Brand awareness after campaign: It has been analysed by the matrix that the brand awareness has increased a lot after conducting the campaign. Not all the activities have contributed for the objective but most of the strategies have put in all efforts to attain the communication objective of the company. It has been analysed that implementing the campaign had provide to be very beneficial for the organization so as to achieve the target (News., 2017). The target of communicating the brand has not yet been achieved by the campaign thus it is required to make cages as per the feedback that has been given by the stakeholders of the company. Feedback: Employees: Stakeholders Type of feedback Results The employees who were involved in the feedback session were the managers of marketing, purchase department and the immediate executives. Sales department of the company has also provided their opinion as per the observation on field. Interviews and meetings It has been analysed after the meeting and the interviews that employees were not 100% happy with the plan. They suggests that it is required to take some modifications in the message that has been posted to the customers Board of directors: Stakeholders Type of feedback Results The BOD of the company has also shared their feedback on the plan that has been made Meetings It has been analysed that BOD suggests that there should be changes in the way the advertisements are being telecasted. Changes As per the feedback of the employees and other stakeholders it has been analysed that the company has to make some of the changes in the campaign. Some of the changes that need to be made are: Changes in advertisement: It has been analysed that the advertisements that has been made for the company is not properly portraying the image of the company and the positioning of the brand. It has been required by the marketing team to put in the message properly so that the right audience can be targeted. Changes in personal selling techniques: Only putting up the canopies is not the only method that can be used by the companies (Anderson, Narus Narayandas, 2009). The company has to implement some more strategies so as to conduct the personal selling techniques. Conclusion: It has been concluded from the report that Coca cola Amatil is the company that operates in the food and beverage industry of Australia. It has been analyse that the company has its position and image in the market and the company wants to enter the new market segment so as to expand its market and to position itself with different message. The company has targeted the audience that is heat conscious in nature by serving them the diet coke and the fruit juice products. Coca coal is having the image that the company only offers the carbonated drinks for the customers which are not god for heath if used frequently. Thus, it is required change the mind-set of the people by positioning the company with different message. Various strategies have been used by the company in order to achieve the objective of the company to have 20% brand awareness n the market. It has been analysed that the company has used communication mix methods such as direct selling, personal selling, sales promotion, advertising etc. Recommendations: It has been recommended for the company that it should make a plan that is relevant to the market of Australia. It has been analysed that the organizations wants to change its image and have to increase its brand image in the market by 20%. The company has selected some of the activities that are not helping the company for increasing brand awareness. The comoany should consider the feedback of the stakeholders seriously and should make the changes accordingly in the communication plan. References: ABC News. (2017). Coca-Cola's profits slide as consumers' tastes change. Retrieved 3 October 2017, from https://www.abc.net.au/news/2017-06-02/coca-cola-is-in-decline-as-consumer-tastes-change/8583028 Anderson, J. C., Narus, J. A., Narayandas, D. (2009).Business market management: Understanding, creating, and delivering value. Pearson Prentice Hall. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. al, B., Adams, R. (2014). The effect of hedonistic and utilitarian consumer behavior on brand equity: TurkeyUK comparison on Coca Cola.Procedia-Social and Behavioral Sciences,150, 475-484. Ccamatil.com (2017). Our Vision and Values Coca Cola Amatil.. Retrieved 3 October 2017, from https://www.ccamatil.com/en/our-company/our-vision-and-values Chandra, G. S. (2013).Strategi Pemasaran Produk Frestea pada PT Coca-Cola Amatil Indonesia dalam Menghadapi Persaingan Produk Minuman Teh dalam Kemasan(Doctoral dissertation, Program Studi Pendidikan Ekonomi FKIP-UKSW). Chen, Y., Xie, J. (2008). Online consumer review: Word-of-mouth as a new element of marketing communication mix.Management science,54(3), 477-491. Cuganesan, S., Guthrie, J., Ward, L. (2010, December). Examining CSR disclosure strategies within the Australian food and beverage industry. InAccounting Forum(Vol. 34, No. 3, pp. 169-183). Elsevier. Danckert, S. (2017).Coca-Cola Amatil loses its fizz as Australians give soft drinks a miss.The Sydney Morning Herald. Retrieved 3 October 2017, from https://www.smh.com.au/business/retail/cocacola-amatil-loses-its-fizz-as-australians-give-soft-drinks-a-miss-20170823-gy22ys.html Esch, F. R., Strdter, K. (2008).Marketing. John Wiley Sons, Ltd. Foster, R. (2008).Coca-globalization: following soft drinks from New York to New Guinea. Springer. 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(2010).Analisis Pengaruh Motivasi dan Kepuasan Kerja terhadap Kinerja Karyawan dengan Lama Kerja sebagai Variabel Moderating (Studi pada PT. Coca Cola Amatil Indonesia (Central Java)(Doctoral dissertation, UNIVERSITAS DIPONEGORO). News Coca-Cola Amatil. (2017).Ccamatil.co.nz. Retrieved 3 October 2017, from https://ccamatil.co.nz/news/ News.. (2017). Coca-Cola Amatil will take time to improve Retrieved 3 October 2017, from https://www.sbs.com.au/news/article/2017/05/16/coca-cola-amatil-will-take-time-improve news.com.au Australias #1 news site. (2017). Coca-Cola Amatil flags profit weakness. Retrieved 3 October 2017, from https://www.news.com.au/finance/business/breaking-news/coca-cola-amatil-sees-lower-h1-profit/news-story/281bfbe16590666c8c404cf5c1145350 Palmer, D., Palmer, D. (2017).CC Amatil issues profit warning.Theaustralian.com.au. Retrieved 3 October 2017, from https://www.theaustralian.com.au/business/companies/cocacola-amatil-issues-profit-warning-delays-buyback/news-story/244afbb1144b80014e45a559ec2ca4a1 Peter, J. P., Donnelly, J. H. (2011).Marketing management: knowledge and skills: text, analysis, cases, plans. Plano: Business pub., INC. Setyawati, D., Santoso, I. (2012). Value Chain Analysis on the Logistics Management as the Basis for Strategy Formulation to Increase Customer Satisfaction (Case Study in PT. Coca-Cola Amatil Indonesia-Plant East Java).Agroindustrial Journal,1(1), 28. Sicilia, M., Palazn, M. (2008). Brand communities on the internet: A case study of Coca-Cola's Spanish virtual community.Corporate Communications: An International Journal,13(3), 255-270. Wilson, R. M., Gilligan, C. (2012).Strategic marketing management. Routledge.